![]() Since COVID-19 pandemic restrictions began in March 2020, there was a slight uptick in the purchase of craft beer for DtC shipping. Nearly three in five (57%) regular craft beer drinkers say they have purchased craft beer from a brewery and had it shipped directly to their homes via a third-party carrier. Other notable findings in the report centered on craft beer drinkers’ attitudes toward DtC shipping and associated regulations:įour in five regular craft beer drinkers (80%) report they would be more likely to try new beer brands if they were able to purchase the beer via direct-to-consumer shipping to their homes. Brewers and regulators alike have a great opportunity to learn from the success of the $3.7 billion DtC wine shipping channel that has grown - compliantly - over the past 15 years.” “Consumers got a taste for DtC beer shipments, and these attitudes and interests are here to stay. “It’s perhaps no surprise that craft beer drinkers’ interest in having their favorite beverages shipped to their doorsteps grew amid the COVID-19 pandemic,” said Larry Cormier, vice president and general manager, Sovos ShipCompliant. Additionally, the survey found that more than 7 in 10 regular craft beer drinkers (73%) say the pandemic has increased their interest in purchasing craft beer via DtC shipping. ![]() This stands in contrast to the fact that interstate direct-to-consumer beer shipping is only legal in 13 states. The Sovos ShipCompliant/Harris Poll consumer survey found an overwhelming majority (84%) of regular craft beer drinkers - defined as those who drink craft beer at least once per month - say they want to be able to legally purchase beer via direct-to-consumer shipping to their homes. The just released report is based on a consumer and craft brewer survey conducted in the first quarter of 2021. Now a new report by Sovos ShipCompliant and the Brewers Association highlights just how much this revenue model has grown and where it is lacking. During the pandemic customers, breweries and retailers have increasingly looked to direct-to-consumer (DtC) shipping of craft beer from the small amount of businesses that can do so.
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